The threats of competitors such as: Beauty, which consists of cosmetics, fragrances and toiletries; Beauty Plus, which consists of fashion jewelry, watches, apparel and accessories, and Beyond Beauty, which consists of home products, gift and decorative products and candles.
Chris, Products that predicted to booming are, by product e. However significant opportunities exist to expand both the clientele through further globalization, and the creation of new product lines that appeal to untapped demographics such as preteens, teens and young adults.
Educate the representatives to point out the need of introducing the new distribution channels. Gains will be driven by growing use of active ingredients designed to enhance appearance and counter the effects of aging, and by plant-derived and specialty additives that protect from sun, wind, smoke, heat and pollution.
Furthermore sales and stock price is declined. Rather than simply focusing on cosmetic sales, Jung took a bold step and made Avon synonymous with two important causes: Observation in the financial performances: Build up global brands recognition by develop line extension on blockbusters product such as a new retroactive.
Given that Avon gives women who cannot work in traditional environments, which includes many domestic violence victims, the means to become financially self-sufficient, the decision to support domestic violence awareness was brilliant.
Jung did not try to reimagine Avon as something different or try to reach out to an underserved male audience. How to cite this page Choose cite format: The overall business model for Avon failed to deliver respectable returns in growth in the s, languishing in the 1. Vietnam Promote a nutritional product line by sponsoring the sport event.
It is doubtful that they would have. Would those same changes have been effective at Citibank? Because the domestic sales force for Avon is still largely composed of previous customers, by increasing her loyal customer based, Jung also increased her base of sales reps.
Turnover rate in term of employee leaving the company was high and in the same time difficulty to recruit new sales representatives. She immediately went after management, which was not a surprising move; given that her vision of Avon was a company built on the success of its army of small business owners.
With Avon, women could achieve economic freedom, and they could do it without having to enter into a traditional 9 to 5 work environment with all of its hindrances for working mothers.
Her responsibilities at that time centered primarily around market research, joint ventures and strategic planning. Any effort to sell products via the Internet and through retail channels has been rejected by the representatives.
Enter to the new countries that have a potential to grow and earn enough profits e. Gains will be driven by growing use of active ingredients designed to enhance appearance and counter the effects of aging, and by plant-derived and specialty additives that protect from sun, wind, smoke, heat and pollution.
Avon's third quarter earnings report stated that sales targets would be unattainable and disclosed that there were two ongoing SEC inquiries.
Develop new innovative product, new packaging, and new channel of distributions, new sales models and practices and also build a new image FT.
That is the mark of a successful leader. As a cosmetics company, Avon had long been driven by a female customer base.CASE STUDY: AVON Cosmetics ANDREA JUNG’S MAKEOVER OF AVON PRODUCTS INC On Andrea Jung’s commencement as CEO in she faced a number of strategic problems at Avon.
There was no superior strategy for the company to initiate and %(3). The History of Avon Avon Products, Inc. is a US cosmetics, perfume and toy seller with markets in over countries across the world.
The company was founded in by then year-old David H.
McConnell who sold books door-to-door and gave out perfume to entice women to buy his books. Andrea Jung's Makeover Of Avon Products Business CASE STUDY ANDREA JUNG'S MAKEOVER OF AVON PRODUCTS, INC. Avon is a well-known and well-established company that has struggled to maintain financial health over the past decade.
Andrea Jung’s Make-Over Of Avon Products, Inc - Assignment Example On In Assignment Sample The main problem faced is the lack of experience and expertise by the manager where by company significantly lack of innovative strategy to attract customers and achieve organizational goal.
Global Image Makeover – Under Jung’s leadership Avon’s image transformed Avon from being a ‘frumpy’ to being a ‘fashionable’ modern company that catered.
Jung joined Avon Products, Inc. in as the company's president in its product marketing group. She became president of global marketing in and executive vice president/president of global marketing and new business in Alma mater: Princeton University (B.A.).Download